Pinterest 101: How to Use the Site for Your Business

Today’s guest post is from Bev Sninchak, a veteran freelance writer with 16 years of experience producing content for both print and online publications. She is interested in business-related podcasts, and writes about many business-related subjects, from online marketing tips to social media strategies. She lives with her husband, kids, and a menagerie of pets in the beautiful Rocky Mountains of Colorado.
Social reciprocation - Aleweb Social Marketing

Multiply your client base by social reciprocation

If you thought Pinterest was a leisure site used primarily for pinning cute decorating photos or images of crafts and hobbies, think again. Pinterest can be a powerful site to get exposure for your brand or to gain new clients.

Not sure how to employ this new online promotion strategy? Read further to discover creative ways to use this unique site to revolutionize how you promote your business online.

Keep It Visual

When using Pinterest, keep in mind you are aiming to interact with others on a visual level. While you’ll still need to use text to include product descriptions and prices, be sure to mix things up by using your boards for company-related videos, charts, graphics, and product photographs.

Remember, pins don’t always have to be static, boring photographs. Upload dynamic videos that show your personal brand in an innovative light, using everything from demonstrations of your latest products to a series of micro-interviews with your CEO. If you use case studies as part of your business’s sales strategy, present those case studies as video presentations to demonstrate how using your services can be beneficial and necessary.

Be Creative

Check out how other businesspeople are using Pinterest, and employ some of their successful strategies. Offer snapshots of your personal brand’s culture, mission statement, and philosophy. Create stunning infographs that not only provide integral information about your products and/or services to customers, but do it in a way that pops with color, style, and creativity.

The key is to get your potential customers excited about the merchandise you bring to the global marketplace. The attention span of the average consumer on the internet is mere seconds, so you’ll need to grab would-be clients and hook them quickly if you plan to capture them for future sales.

Get Social

Not only is Pinterest a visual site, it is a social venue as well. Most pins on Pinterest—an estimated 80 percent—are repins of others’ content, so be sure to produce a variety of visual content from which others can choose. If someone repins content from one of your boards, make sure to extend your appreciation to them.

In addition, build connections and open dialogue with possible customers by following their boards, repinning their pins, commenting on their posts, and liking their content as well. To personalize your interactions, employ hashtags as well. Whenever possible, also incorporate SEO keywords.

Stay Connected

If your business is already on Twitter, Facebook, Google+, and LinkedIn (and if it’s not, it should be), your next step is to connect all of those social media platforms back to your new Pinterest account. Integration is key; you want to be sure you have connection and a seamless, organic flow between all your promotional resources.

Link your other social media to Pinterest and install the “Pin” button and “Follow Me” buttons to all your other profiles. Add the “Pin” button to your company’s website and blog, also. If you have an online product catalog, make it easy for shoppers to use the “Pin” button to snag images and information about individual products or collections. The rule of thumb should be this: If you want to promote it, make sure visitors can easily Pin it.

To keep abreast of the latest developments on how to effectively use Pinterest for your business, bookmark the Pinterest for Business page and visit it often. Once you get familiar with Pinterest and how you can use it as a resource for your personal brand, you will never look at online marketing and sales promotion the same way again.

How are you using Pinterest for your brand?

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Tara R. Alemany

Award-winning author and speaker, and owner at Aleweb Social Marketing
Tara Alemany defies a simple definition. She is an award-winning and best-selling author and speaker, as well as a serial entrepreneur. Her publishing company, Emerald Lake Books, benefits experts and thought leaders as they grow their business by taking their words from manuscript to masterpiece. Her consulting company, Aleweb Social Marketing helps authors and speakers to get found online, on-stage and on-the-shelf. In addition to publishing, consulting, writing and speaking, Tara serves on the Boards of Directors for a Christian writers’ critique group, as well as acting as co-president and chaplain of the group. In her spare time, she is a novice winemaker, a martial artist, a juggler, a military Mom to 2 teenagers (one of each), step-Mom to 2 dogs (one of each) and is owned by a black cat.

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