Archives for July 2013

5 Reasons to Check into a Person’s Online Reputation Before Entering a Business Relationship

Today’s guest post is from Bev Sninchak, a veteran freelance writer with 16 years of experience producing content for both print and online publications. She writes about many subjects, from managing your online reputation to mastering social media strategies. She lives with her husband, kids, and a menagerie of pets in the beautiful Rocky Mountains of Colorado.
Cufflinks, not cuffs! - Aleweb Social Marketing

It’s best to have a business partner in cufflinks rather than cuffs!

When you start a company with another person, you are connected to them personally, professionally and financially. Are you sure you know everything about your soon-to-be business partner?

Here are five reasons to check into your potential business partner’s reputation so you can avoid unexpected pitfalls.

1. Criminal Background

If you plan to start a business with an individual, it’s a given that you want to be sure he or she isn’t a criminal—or worse, a felon. You wouldn’t want to place your company in the hands of a known embezzler or con artist, so it’s paramount that you check your would-be partner’s criminal record.

If you fail to investigate your partner and don’t uncover a hidden villainous background, you’re not only risking the personal safety of you, your employees, and your customers—you’re gambling with your livelihood and financial future as well. [Read more…]

Testimonials Are Music to a Brand’s Ears

5-star-rating for Aleweb Social MarketingWe hear it all the time. Word-of-mouth referrals are a brand’s bread-and-butter.

No amount of traditional or social marketing can equal the power of a friend who recommends a product, service, book or experience.

Today is the start of the new week. You may own your own business and look for these longed-for referrals, but how do you get them?

Have you ever heard the adage “It is better to give than receive?” When it comes to referrals and endorsements, this rule holds true.

You can ask friends and close acquaintances to endorse your product or service, but after a while you’ll run out of people to ask.

As JFK was quoted as saying “…ask not what your country can do for you, ask what you can do for your country.” Or in this case “ask not who can recommend your business, but whose business you can recommend.”

Think over the past week.

Who have you interacted with? Where did you go to lunch? When you took your teenager to the mall, which stores did you go to? What book couldn’t you put down? Whose advice and support has been crucial to your own success?

I challenge you to come up with one thing each week for the next two months that you want to recommend to your friends. It can be a business that provided excellent customer service, an enjoyable experience, or that went out of their way to make your buying experience exceptional. Or it can be a book, play, concert, or any other experience that you loved.

Why two months?

I want you to establish the habit of looking for people and experiences you can appreciate. Enjoy that feeling. Appreciate the sense of gratitude. Pass it forward. Catch people “in the act of getting it right,” and let them know you’ve noticed.

It will change you too.

Being more focused on showing your appreciation for others will take the pressure off trying to get people to appreciate your brand too. You’ll internalize what you’re learning from brands that “do it right” and potentially improve what you’re doing as well.

Regardless, in giving, you will receive. And don’t be surprised if you start to see your own client testimonials increase as well.

So… Have you thought of someone for this past week?

Go ahead and think of one. We’ll wait for you…

Have it now?

Alright… Here’s the easy part. Go find that brand online. It doesn’t matter if it’s on Facebook, Twitter, LinkedIn, YouTube, Pinterest, Angie’s List, Instagram, Google, their website or wherever else you feel comfortable. Just find their listing and post a review.

What should your review look like?

Write it as if you’re talking to your best friend. Tell them about your experience and what made it so special.

Businesses hear often when they’ve done something wrong. Give them a boost. Let them know when they’ve done something right so they can do it more often!

Wherever you posted that endorsement, share it with your friends.

People like to buy from brands they know, like and trust. Your recommendation tells your friends who you know, like and trust, and exactly why. And perhaps that experience is exactly what they were looking for too!

Share a link in the comments below to a brand that made you feel special recently and let us know how they did it.

SEO Copywriting – 10 Tips for Writing Content that Ranks [Infographic]

It can be hard at times to keep up with all the changes to Google’s algorithms, much less just trying to keep up with writing interesting copy on a regular basis. It seems there are never enough hours in the day to do absolutely everything.

So, how do you find the time not only to write great content, but make sure it gets seen? (Otherwise, why bother writing?!)

You make sure that the content you write is written in such a way that humans love it and robots “get” it.

Here are 10 great tips for writing content that ranks well in the search engines in 2013. (I add that only because I can 100% guarantee some of these rules will change in 2014! Perhaps even before then…)

Enjoy this great infographic from SEO Extraordinaire, Henrik Bondtofteand ContentVerve’s Michael Lykke Aagaard.

http://contentverve.com/seo-copywriting-10-tips-content-ranks-infographic/