The Power of Social Media is Community

As a business owner with clients all over the world who works out of a home office, there are plenty of times when my daily life can feel real isolated.

That’s one of the reasons I’ve come to appreciate social media so much. It’s allowed me to build connections, share projects, and develop friendships with people I might never otherwise have had the chance to get to know.

Yet, with one group of friends I met on Twitter in 2010, I co-authored a book called The Character-Based Leader.

Social media has also enabled me to stay in contact with audiences from past speaking engagements, as well as with clients.

Then, every once in a while, we share a need and it’s truly amazing to sit back and see the response we get.

Late Saturday evening, I launched my first crowdsourcing campaign to raise the funds necessary to publish and market my next book, entitled The Best is Yet to Come. Despite the hour, I sent the link out to my co-authors from the earlier book project, and about a dozen other friends on social media.

Less than 48 hours later, these friends are supporting me in reaching my goals so that I, in turn, can help others change their lives for the better.

I could never reach as many people by myself as this network of friends will reach. Yet, we’ve taken time to know and support one another over the years. That’s why I’m always telling my clients, if you want to harness the real power of social media, it’s got to be about the relationships. Marketing is secondary. Spend more time being authentically you, and sincerely trying to get to know those you connect with online.

It’s only when you generate enough social proof to show that you have something of value to offer that you can truly make the kind of difference you want to make.

Thank you to my friends who are supporting me in reaching my goals! May you each be as blessed to have friends such as these. Below are just a sampling of some of the posts being made, with more promised yet to come.

With a community that supports me like this, I can confidently say… The best is definitely yet to come.




  1. Social media never ceases to amaze me and the connections it has brought me. Good luck with your book!

  2. It’s great to see the power of online connections!

  3. That is awesome to be a part of a community that supports you like that! You’re so right the best is yet to come!

  4. Chelle {Everyday Polish} says

    “It’s only when you generate enough social proof to show that you have something of value to offer that you can truly make the kind of difference you want to make.” This is SUCH a truth that I’m struggling with as a new blogger. I know what I want to do but I have to build up the credibility necessary to do it.

    • Chelle, it takes time. I won’t fool you about that. But what’s amazing to me is that when you invest the time, what you thought you were setting out to accomplish is the least of it. I started using social media in order to establish expertise in my field. Yet, I’d never imagined that would include collaborating on a book, investing in the businesses of my friends, making connections for others with no thought about myself, etc. I wholeheartedly believe that the behaviors and examples that have been modeled for me, and that I have adopted, have made me a better person. Just keep at it! The rest will come. And it does take time… But you’ll get there!

      • Chelle {Everyday Polish} says

        Thanks! I’ll try not to lose hope along the way!

        • I think that’s one of the incredible things about social media. If your hope is flagging, talk about it. It will resonate with someone. If you’re excited about something, share it. Someone else will join in the celebration. The key here is always to be authentic. Always be genuine. Don’t put on pretenses. People see right through it. Share what you’re feeling, doing, hoping, believing, and you will draw people to you who are willing to come alongside you and join in the journey. It’s one of the most fulfilling things I’ve ever experienced, short of missionary work.

  5. Kaitlin S. Welch says

    I love the community that social media creates. I have many “internet friends” that I know will support me just as much as my “real life” friends would! Good luck!

    • Doesn’t that feel incredible, Kaitlin! There’s this odd sense of wonder and mystery that comes from having this “virtual friends,” and yet in many instances it’s just as authentic and genuine as the friends I meet and see regularly.

  6. Alicia Ghio says

    Yes exactly. Social media is all about sharing, exchanging and relationships. It’s amazing what people can accomplish when you think of it that way. Good luck!

    • Thank you, Alicia. I’ve been amazed by what I’ve witnessed on social media over the years. The sense of community is vast, and growing all of the time!

  7. Retweeted! This is exciting! Best wishes! 🙂

  8. Kyle Wiley says

    Retweeted! Best of luck!

  9. Good luck!! I retweeted the tweets you embedded, I hope it helps!!

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