Archives for October 2013

5 Books on Building Personal Brands That Everyone Should Read

Today’s guest post is from Kelsey Castle is a freelance writer and editor who focuses on small business topics. She has a degree from Penn State and lives in Maryland.

There are a lot of opportunities out there for someone who’s motivated. However, it can be hard to get noticed. Your personal brand refers to who you are, what you’re passionate about, and the strength of your reputation.

Aleweb Social Marketing - 5 Books on Building Personal Brands That Everyone Should Read Pic 1

Learn more about developing your personal brand with an expertly written book.

If you’re still trying to figure out your personal brand, investing time in reading a top-rated book might put you on the right track.

Career Distinction: Stand Out by Building Your Brand
By William Arruda and Kirsten Dixson

Sometimes it’s not enough to just tell you how to build a brand, but to show you as well. This book includes case studies of successful professionals who have defined their brand and used it to their advantage in the workplace.

Authors Arruda and Dixon offer a step-by-step guide to identify your target audience, tell your brand story, express yourself clearly and consistently, and understand the importance of online reputation management. The book comes from a duo that are widely respected in the career-coaching community. [Read more…]

Determining Your Ideal Audience: Who Can Learn the Most from What You Have to Say?

Today’s guest post is from Amy Kirkegaard is a freelance writer who writes on a variety of topics, including social media, online reputation management, mobile payments and prominent individuals such as Timothy Broas.

When you have a new product or a service to sell, you need to promote it in order to find potential customers. If buyers don’t know about it, they can’t buy it.

As an author or a speaker, you have an enormous audience in front of you. How you approach this group is important. One size does not fit all. You cannot successfully reach everyone at once.

Photo Source: elevator_prozak

Photo Source: elevator_prozak

Before writing or speaking to an audience, it’s critical that you know as much about them as you can. All audiences are not the same. This means you need to tailor your communication to fit your audience. It’ll require a little extra work, but the rewards will be worth it in the end. The success of your brand depends on it.

Write a short description of the audience you are trying to reach. Examples are young couples looking to save money for retirement, or women across the world looking to learn more about self-defense, or retired schoolteachers looking for inexpensive vacation destinations.

Use the questions below to help you determine your audience. [Read more…]

Creating an Aha Moment for Prospective Clients

When was the last time that you broke down what you do into small enough components so that your prospective clients understood? I stopped by a local jewelry store today, in order to have a necklace repaired.

As I was standing in line waiting to be served, I saw this display at Robertson’s Jewelers.

Robertsons Jewelers display - A creative display of services

 

I found it fascinating! I had never seen a watch broken down into such detail before, and I suddenly had a much deeper appreciation for what went into keeping a watch functioning.

It would’ve been easy to assume that a watch with a face about an inch in diameter was simple inside. However, this display showed the rich complexities of the inner workings of a pocketwatch or two.

When you tell people what it is that you do, is it broken down into enough detail that they can see the richness of what it is that you offer? [Read more…]