5 Books on Building Personal Brands That Everyone Should Read

Today’s guest post is from Kelsey Castle is a freelance writer and editor who focuses on small business topics. She has a degree from Penn State and lives in Maryland.

There are a lot of opportunities out there for someone who’s motivated. However, it can be hard to get noticed. Your personal brand refers to who you are, what you’re passionate about, and the strength of your reputation.

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Learn more about developing your personal brand with an expertly written book.

If you’re still trying to figure out your personal brand, investing time in reading a top-rated book might put you on the right track.

Career Distinction: Stand Out by Building Your Brand
By William Arruda and Kirsten Dixson

Sometimes it’s not enough to just tell you how to build a brand, but to show you as well. This book includes case studies of successful professionals who have defined their brand and used it to their advantage in the workplace.

Authors Arruda and Dixon offer a step-by-step guide to identify your target audience, tell your brand story, express yourself clearly and consistently, and understand the importance of online reputation management. The book comes from a duo that are widely respected in the career-coaching community.

Me 2.0: Build a Powerful Brand to Achieve Career Success
By Dan Schawbel

If you’re looking for a book that focuses on building a personal brand in the digital age, this might be the one for you. Author Dan Schawbel provides a four-step process for discovering, creating, communicating and maintaining a personal brand using tools such as blogs, podcasting and social networking. This book offers tips, advice and strategies.

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Your personal brand refers to your online reputation, too.

Business Model You: A One-Page Method For Reinventing Your Career
By Timothy Clark, Alexander Osterwalder, Yves Pigneur

Author Timothy Clark was inspired to write Business Model You after diagramming his career in the form of a personal business model. He knew that if the experience helped him, it could help others, too.

The book is for those looking for a way to conceptually frame their career; it applies business model descriptions, analysis and methodology to individuals.

The 10Ks of Personal Branding: Create a Better You
By Kaplan Mobray

This book focuses on “Knowing” – hence, the 10 “Ks” – such as knowing yourself, knowing how to be consistent, and knowing how to create your own opportunities. 10Ks offers easy-to-follow instructions and tips on how “knowing” can lead to personal branding.

The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand
By Peter Montoya and Tim Vandehey

Separate yourself from your product or your company and focus on improving your own personal brand with The Brand Called You. This book focuses on how to show your readers that you’re different than the competition and how to build relationships with them. It includes action plans, insights and case studies; its focus is on growing your brand and making more money.

These are just my top five books on personal branding. Are there any we left off the list that you think should be noted?

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Tara R. Alemany

Award-winning author and speaker, and owner at Aleweb Social Marketing
Tara Alemany defies a simple definition. She is an award-winning and best-selling author and speaker, as well as a serial entrepreneur. Her publishing company, Emerald Lake Books, benefits experts and thought leaders as they grow their business by taking their words from manuscript to masterpiece. Her consulting company, Aleweb Social Marketing helps authors and speakers to get found online, on-stage and on-the-shelf. In addition to publishing, consulting, writing and speaking, Tara serves on the Boards of Directors for a Christian writers’ critique group, as well as acting as co-president and chaplain of the group. In her spare time, she is a novice winemaker, a martial artist, a juggler, a military Mom to 2 teenagers (one of each), step-Mom to 2 dogs (one of each) and is owned by a black cat.

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