How to Get More Endorsements on LinkedIn

There are many things you can do to optimize your LinkedIn profile, and an optimized profile means more profile views, right? After all, you’ll be showing up in search results more frequently…

The only problem is, people can endorse you for skills you don’t actually have… Thus skewing how you turn up in search results.

So, should you avoid adding skills to your profile? No!

But you must be wiling to manage things a bit. Just because someone endorses you for a new skill doesn’t mean you have to accept that endorsement.

I typically recommend that you start by choosing 50 skills that you possess. This way, you’re in charge of what skills people are likely to endorse you for.

The next step then is to ask other people to confirm that you possess those talents. LinkedIn also helps the process by periodically asking your connections if they can endorse a particular skill for you.

You’d think this could pretty much run on auto-pilot then, right?

Well… Not really… Depending on how well your connections know you, sometimes the endorsements can start being a bit skewed.

I have well-meaning connections who love the knowledge and information I share. In the interest of supporting me, sometimes they endorse me for skills I don’t actually have!

So, you do want to check back periodically to see what you’re being endorsed for and to actively ensure that your skills aren’t being skewed in a way that’s not helpful to you.

It’s of no benefit to me if I show up prominently in search results for people who do PPC (pay-per-click advertising), if I don’t actually do PPC. And since I’m limited to 50 skills, that space could be used for something I do actually want to be endorsed for.

If you start to see that you are being more heavily endorsed for skills you don’t want to feature, here’s a tip I use.

I pick up to 3 skills that don’t have the volume of endorsements I’d like yet, and I make a screenshot like the one below.

LinkedIn skills endorsement request

I mark the screenshot to highlight the specific skills I’m going to ask friends to endorse.

Then I send a simple message to friends and trusted colleagues that says something like this:

Subject:  Could you help me with my profile?

The Endorsement feature on LinkedIn provides an easy way to give a 1-click endorsement of someone’s skills. One problem, however, is that it is soooo easy, many people don’t pay much attention to which skill they are clicking.

The result is that the top vote getters are not always an accurate description of the person, or skills they want highlighted don’t appear prominently.

I want “Blogging,” “Publishing,” and “Professional Speaker” to be in my top skills, but right now, two of them are buried in the long list at the bottom of my Skills & Expertise section. (You can see where they’re hidden if you check out the screenshot at here:

If you’ve heard me speak or worked with me in publishing your book and are comfortable endorsing me, would you visit my profile and endorse those skills?

I’d really appreciate it!

Tara R. Alemany

The message is simple, but effective.

It’s clear in the request, and because it only takes a few minutes to do and I’ve provided a link to my profile so they don’t have to go searching for me, more people are likely to do it than if I left them to look up my profile and figure things out on their own.

The clearer you are about your request, the more likely people are to take the few minutes necessary to help you.

I wouldn’t be surprised if a few of you reading this decided to go click a few buttons too. (If you chose to do that for me, thank you!)

You will notice in looking at the profiles of people who use LinkedIn effectively that once you’ve received 100 endorsements for a given skill, the system only shows 99+. So, that becomes the goal for each skill you want at the top of your skill list. Find 100 people willing to click that particular button to validate your claim that you have that specific skill.


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