An Interview with Joel Friedlander, The Book Designer

This month’s Featured Author in our continuing interview series is Joel Friedlander (@JFBookman) from TheBookDesigner.com, a popular blog on book design, book marketing and the future of the book. If you haven’t spent any time on his site, I highly recommend checking it out. But I will warn you… Set a timer! Otherwise, you’ll find you’ve spent hours reading all of his great material and advice, without even knowing it.

Joel Friedlander - The Book DesignerSo, let me tell you a little bit about Joel. While I haven’t had the pleasure of meeting him yet, it’s clear that he knows his stuff! He is an award-winning book designer, a blogger, the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish and the recently published The Self-Publisher’s Ultimate Resource Guide.

Joel has been launching the careers of self-publishers since 1994. He is also the founder of the online training course, The Self-Publishing Roadmap and provides pre-designed book templates and other tools for authors at BookDesignTemplates.

With all of that experience, you’re in for a real treat as he shares his knowledge and insights into the publishing (and marketing) world. [Read more…]

Is Your Website Ready for Mobilegeddon?

Typically, when Google makes a change to its algorithm, website developers are left in the dark. We don’t know when they’re coming or what the change is. If we did, then it might allow us to “game the system” to ensure that our websites have just the right bells and whistles to rank the best in search results…

Google webmasters logoSo, website developers around the world snapped to attention when Google announced last month that “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

This prefaced their announcement that:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

As Chuck Price from Search Engine Watch put it “In the world of SEO, hummingbirds, pandas, and penguins are akin to the Horsemen of the Apocalypse.”

It’s this prevailing opinion that has led developers to refer to this impending algorithm change as “Mobilegeddon.”

So what does that mean for you? [Read more…]

5 Tools to Manage Your Social Media Content

Part of building your online presence, whether you’re an author, business owner, consultant, speaker or even an astronaut, is to keep it flowing with interesting content.

It’s all well and good to set up your profiles on each of the hot social networks out there, but then what do you do with them?

This topic came up recently in a Facebook group I’m part of, so I thought I’d share with my readers some of the tools and techniques I use to keep content flowing smoothly, even when my schedule is choppy.

Keep in mind that every social network has a different posting etiquette. Twitter, with its speed, requires more posts in a day to remain visible and relevant than, say, Facebook (although there are some studies that show that’s beginning to change to combat Facebook’s reticence to share page posts).

So, the tools I use are configured in such a way to ensure that I’m posting to the appropriate network at a pace and on a schedule that suits that social network.

That said, here are 5 tools and techniques I use for maintaining a flow of content for my followers. [Read more…]

Want to Master LinkedIn? Now’s Your Chance!

As I mentioned in my book, The Plan that Launched a Thousand Books, LinkedIn is a great resource no matter what profession you are in. The groups provide a wealth of information and collaboration opportunities. The blogs expose you to a wide variety of topics and interests.

And the people? As with any networking opportunity, there’s a wide array of personalities and professions.

As a speaker, I love connecting with event planners and audience members there.

As an author and publisher, I enjoy sharing ideas with others who are going through the same trial and error to learn how to market their books in the best ways possible.

I’ve taught thousands of people how to get the most out of LinkedIn over the years, and now I’d like to teach you.

Whatever your professional objective (to find a new job, advance your career, or sell more books), my LinkedIn Mastery courses will get you headed in the right direction. [Read more…]

One Kind of Book That I HATE!

You all know that I love books, but there’s one kind I hate!

In speaking with other business owners, I’ve found I’m not alone… There are plenty of consultants, entrepreneurs, authors, coaches, photographers, designers and other small business owners who feel exactly the same way that I do about these books.

They’re a continuing source of pain and misery, and yet they’re a barely tolerated, oft-ignored necessity.

Have you guessed what kind of book I’m talking about?

Confession time… [Read more…]

An Interview with Larry Williams, Originator of the B-Sides Methodology

Larry Williams, author of Develop Your B-SidesThis month’s Featured Author is Larry Williams, a respected veteran journalist and professional speaker who shares a passion for offering cutting-edge ideas in business and personal growth that challenge conventional thinking. I especially enjoy how Larry blends his love of the music industry with his passion for helping people uncover the untapped talent they have within them.

Although Larry and I have never met in person (not even on Skype yet!), I’ve had the pleasure of getting to know Larry a bit on Facebook. We met through the National Speakers Association Facebook group, and connected as friends there as well. So, when Larry started sharing about the release of his third book, Develop Your B-Sides, I definitely wanted to hear more.

Here’s what Larry had to say… [Read more…]

5 Ways to Reduce the Risk of Getting Hacked

Not too long ago, I was writing a blog post and including a link to a friend’s website. When I tested the link and went to my friend’s site, I noticed something unusual.

Directly below the header and above the menu bar was an innocuous line of text.hacked site

“Viagra professional scam.”

Hmm…

That seemed a bit out of place…

I immediately notified my friend, who happened to be traveling at the time, and we discovered that his site was infected.

Bummer!

It’s not the first time I’ve seen something like this, and I’m sure it won’t be the last!

However, there are things that every website administrator can do to ensure their site is better protected. [Read more…]

The Best Uses for a Book Trailer Video

I recently came across a discussion on LinkedIn where Ambalika Bhattacharyya, an author and marketing associate, posted the following question:

I would very much like to hear from authors on how they use the video trailer of a book to take it to its readers. Do share.

The issue here isn’t what to do with a book trailer, it’s what to do with videos in general. Most video creators don’t pay attention to how video actually works. So, they spend the time, effort and possibly money to have a video made, but then don’t use it properly.

LightbulbHere are just a few thoughts for you on how you can get the most out of any video that you create.

Create Your YouTube Channel

First of all, make sure you have your own YouTube channel. I’m assuming if you have videos created, you’ve got one.

In the channel settings, make sure that you populate the About information, including a good profile image and cover art to make the channel engaging. That includes making sure that there are links to your website as well as to your book listing. [Read more…]

An Interview with Eva Marie Everson, Multiple Award-Winning Author and Speaker

Welcome to the New Year! I hope that 2015 is off to a great start for you. We’re starting off this year’s Featured Author interviews with the first author who I don’t actually know in person, but her work has affected me profoundly.

Eva Marie Everson - Author and SpeakerYou see our guest today is Eva Marie Everson. She is a multiple award-winning author and speaker, as well as owner of Pen in Hand, where she coaches new authors in their writing pursuits. She is also the founder of Word Weavers International, and it’s through that organization that she has had an impact on my writing and work.

Word Weavers is a writers’ group that was founded in March 1997 to provide a forum for Christian writers to critique each other’s work in a face-to-face format in order to learn about and improve our craft. [Read more…]

How to Market Your Book Yourself the Right Way

Today’s guest post is from Jennifer Landry, a dedicated web journalist living in Malibu, California. Jennifer specializes in writing articles about business, marketing and the social media landscape. You can follow her on Twitter at @jkalandry.

Start Marketing First

Jennifer Landry headshot

Jennifer Landry

This may sound counter-intuitive, but hang with me for a minute, and this will make sense. Start connecting with your potential readers long before you plan on asking them to purchase a book from you. Building your network, or as Seth Godin terms it, “your tribe” takes time.

There is only one sure way to build a tribe: consistently deliver value of some kind over and over so that people know they can trust you to deliver value over and over.

For writers, this means writing things that do one or both of two things–entertain and inform. Typically non-fiction writers work more on the “inform” end of the spectrum and fiction writers operate more on the “entertain” end. But there is no rule that says you can’t do both. The fact is, one of the reasons writing is so hard is that there aren’t really but a few rules, and they are more like general guidelines. Unfortunately, the same goes for marketing. [Read more…]