Typically, when Google makes a change to its algorithm, website developers are left in the dark. We don’t know when they’re coming or what the change is. If we did, then it might allow us to “game the system” to ensure that our websites have just the right bells and whistles to rank the best in search results…
So, website developers around the world snapped to attention when Google announced last month that “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”
This prefaced their announcement that:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.“
As Chuck Price from Search Engine Watch put it “In the world of SEO, hummingbirds, pandas, and penguins are akin to the Horsemen of the Apocalypse.”
It’s this prevailing opinion that has led developers to refer to this impending algorithm change as “Mobilegeddon.”
So what does that mean for you? [Read more…]
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