How to Host a Successful Online Video Event

For book promotion, or when engaging in author promotion of any sort, one of the best ways to keep some buzz around your name is through an online speaking event.

Videoconferencing has grown in leaps and bounds since the old days of awkward, clunky meetings on unreliable, shaky technology. New platforms provide authors and speakers the ability to truly engage instead of just speaking, and this is great, whether your video event allows you to join a small book discussion group or speak at a large virtual conference.

Follow this guide to making your online event a success.

Treat online events with the same seriousness and formality that you would a live, in-person event.

Google+ and Google Authorship

Often overlooked as an off-brand, second-tier social media network, Google+ is definitely something to be considered by authors. If you’re not a part of it, get started by signing up for Google Authorship.

The Google Authorship program does more than any other online tool to help with branding, author promotion, book promotion, etc.

When you are enrolled in the Authorship program, Google starts assessing the online content you create to determine your influence. As your readers become more engaged with your content, and as you develop stronger expertise in your field, Google starts to weight your content as being influential (and, by extension, you!). This can have a significant impact on how optimized your content is for the search engine.

While it only takes a few minutes to set up, it can be the difference between relative online obscurity and starting to gain more visibility. [Read more…]

Does Marketing Feel Overwhelming Sometimes?

I can’t begin to tell you how often I hear these words:

“I know I should be doing more to market my business (book, product, brand, etc.), but I just don’t know where to start!”

Have you ever felt that way?

For many people I talk with, it’s not that they’re afraid of social media or their website or of trying something new. They actually could do these things, but they need someone to tell them what to do, and when to do it.

Does that sound like you?

The Bite Sized Marketer logoIf it does, you may be interested in our newest service that was released this weekend.

It’s called “The Bite-Sized Marketer.”

Here’s what you’ll get:

  • Once a week, you’ll receive a 5-10 minute video tutorial with detailed instructions of something you can implement in an hour or less of your time.
  • You’ll receive bonus materials that help you plan and implement your own marketing activities.
  • You’ll have access to a secret Facebook group where you can ask questions and support each other as we go along.

This service is intended for anyone who doesn’t know where to start with their online marketing, but knows they should be getting started.

The first module of the series will go into detail about using LinkedIn to generate more business, create more partnerships, and establish your expertise. Eventually we’ll cover additional social networks, blogging, and productivity tools and resources I recommend my clients use.

The content will be helpful to anyone who is looking for do-it-yourself instructions, and wants someone to guide them through the process so that they can streamline the marketing process by using those tools and techniques that work, while avoiding those that are time-wasters.

It doesn’t matter whether you are an author, a speaker, an entrepreneur, a job seeker, a student or a corporate employee. The Bite-Sized Marketer is for you!

I am so excited about what we’ve created here that I’m offering a special launch week discount, good for the lifetime of your subscription. Normally, the subscription cost is $47/month, with no minimum contract. You can cancel at any time.

However, if you sign up this week, your cost will only be $37/month for the lifetime of your subscription!

I’m so certain that you’ll see the value in our content that we’re offering a 7-day money-back guarantee as well. Try it out. If you decide it’s not for you, I’ll refund your money; no questions asked.

Marketing doesn’t have to be overwhelming. The Bite-Sized Marketer will take you on a guided journey, showing you how to market online, one bite at a time.

 

Please be sure to share this post with friends, colleagues, job seekers and students who you feel may benefit from receiving in-depth training that they can take at their own pace.

Promoting Your Blog: How Much Should You Set Aside in Your Budget?

There is no denying that a blog is a highly effective tool for successfully promoting yourself. While once used by everyday people to share their thoughts and opinions, a blog has now become one of the most powerful marketing tools an author or speaker can use.

Photo Credit: Sean MacEntee

Whether you have set up a blog as the foundation of your speaking or writing career or you are using a blog to promote your books, one thing is certain: You want to attract as much attention as possible. While that blog may be expertly designed, highly informative, and very engaging, if you aren’t effective promoting it, you won’t be driving as much traffic to it as you could.

What’s that? Promote a blog? But isn’t the purpose of a blog to promote your books and events? While yes, this is true, in order to effectively use your blog to get the word out about your career, you have to get the word out about your blog. [Read more…]

5 Good Reasons Why You Need the Expertise of Professional Website Designers

Today’s guest post is from Tiffany Olson, who works at Optimize Worldwide in California, a small web development company that specializes in search engine friendly web design. Some of her hobbies include doing yoga, cooking, and reading.

Computer with Website Designed by Aleweb Social MarketingIn this day and age, marketing your next book or your next big talk requires a functioning website to serve as the face of your project on the Internet. However, a site that isn’t effective at making a positive first impression on its visitors doesn’t add any value and can actually end up undermining it.

Many people believe that creating a website is simple and they can save a few dollars by making it a DIY project, but more often than not, this doesn’t produce the lucrative results they desire. A well-built site can help to make projects and business ventures very profitable, and to achieve this, it usually takes the experience and know-how of professional website designers. [Read more…]

The Importance of Regularly Backing Up Your Work

For writers and speakers, if you’re using any kind of electronic device for your writing, data backup is as important as writing in the first place. Computers crash. House fires occur. Hard drives implode. Hackers destroy and steal.

Data loss is a hard reality to accept when it happens to people whose words aren’t their livelihood. For authors and speakers, however, realizing that your work is lost to the ages can be unbearable.

Luckily, the days of disks, hard drives and blank CDs are over. Cloud storage presents an easy, and often free, alternative. Even better, it puts the responsibilities of storage and security on a third party and gives authors and writers the mobility they need to succeed.

The Importance of Regularly Backing Up Your Work - Aleweb Social Marketing

Cloud storage offers mobility and security for writers and speakers.

Why Cloud Storage?

When you store your work locally, you own the responsibility of keeping it safe and secure. Also, if you want to bring your work with you, you have to physically bring your work with you – or email it to yourself.

By hosting your data remotely, a professional service dedicated only to data storage takes over. They host your work on servers or databanks that are temperature controlled, protected both digitally and physically and available to you any time from anywhere. Cloud storage allows you to access your work from all your devices, or any computers, with nothing more than a password. [Read more…]

7 Tips for Successfully Finding Volunteer Book Reviewers

It’s the blessing and the curse of living in an increasingly interconnected world. Finding out what other people think of things is incredibly easy. As a shopper, this is helpful. However, as an independent author, getting people to read and write book reviews is now mandatory if you want to succeed, and finding people to do that honestly can be a huge and time-consuming challenge.

Take this conversation that I started on LinkedIn, for example. I was preparing for the release of my latest book, “The Best is Yet to Come,” and decided to find out what recommendations other authors had for finding reviewers. For those who are budget-poor and time-rich, they provided some great ideas.

[Read more…]

2014 is the Year It All Gets Better

Have you been struggling to make ends meet? Have you been working hard, but getting nowhere? Have things happened that you never anticipated?

Here’s how to turn your pain into greatness.

[Read more…]

Incorporating Holiday Events into Your Social Media Campaign

Today’s guest post is from Craig Robinson, an online writer for Qwaya, a facebook ad campaign tool. He loves to write different topics about social media tips and strategies. Besides writing, he also enjoys engaging with different communities and social forums. Be sure to follow him on twitter @Craig_Qwaya.

 

Aleweb Social Marketing - Social Media Christmas TreeThe mass expansion of social media has opened a lot of doors to individuals looking to make an impact with their brand through public speaking.

Whether you refer to it as the speaker community, the lecture circuit, or any other name, this is an old-school method of reaching an audience that dates back to Rome, with would-be Senators speaking to crowds in alleys about issues.

Today, of course, public speaking is incredibly modern and interactive.

Even though sites like Facebook and YouTube make it possible for public speakers to reach a much larger audience, it can still be quite difficult to attract a lot of people to an event.

The larger overall audience is a huge plus for any speaker. Though, for many authors and other solo speakers, a large live audience is what ultimately pays the bills. Below, we will look at a few different ways to turn that online following into an increase in live attendance for a holiday event. [Read more…]

5 Books on Building Personal Brands That Everyone Should Read

Today’s guest post is from Kelsey Castle is a freelance writer and editor who focuses on small business topics. She has a degree from Penn State and lives in Maryland.

There are a lot of opportunities out there for someone who’s motivated. However, it can be hard to get noticed. Your personal brand refers to who you are, what you’re passionate about, and the strength of your reputation.

Aleweb Social Marketing - 5 Books on Building Personal Brands That Everyone Should Read Pic 1

Learn more about developing your personal brand with an expertly written book.

If you’re still trying to figure out your personal brand, investing time in reading a top-rated book might put you on the right track.

Career Distinction: Stand Out by Building Your Brand
By William Arruda and Kirsten Dixson

Sometimes it’s not enough to just tell you how to build a brand, but to show you as well. This book includes case studies of successful professionals who have defined their brand and used it to their advantage in the workplace.

Authors Arruda and Dixon offer a step-by-step guide to identify your target audience, tell your brand story, express yourself clearly and consistently, and understand the importance of online reputation management. The book comes from a duo that are widely respected in the career-coaching community. [Read more…]

Determining Your Ideal Audience: Who Can Learn the Most from What You Have to Say?

Today’s guest post is from Amy Kirkegaard is a freelance writer who writes on a variety of topics, including social media, online reputation management, mobile payments and prominent individuals such as Timothy Broas.

When you have a new product or a service to sell, you need to promote it in order to find potential customers. If buyers don’t know about it, they can’t buy it.

As an author or a speaker, you have an enormous audience in front of you. How you approach this group is important. One size does not fit all. You cannot successfully reach everyone at once.

Photo Source: elevator_prozak

Photo Source: elevator_prozak

Before writing or speaking to an audience, it’s critical that you know as much about them as you can. All audiences are not the same. This means you need to tailor your communication to fit your audience. It’ll require a little extra work, but the rewards will be worth it in the end. The success of your brand depends on it.

Write a short description of the audience you are trying to reach. Examples are young couples looking to save money for retirement, or women across the world looking to learn more about self-defense, or retired schoolteachers looking for inexpensive vacation destinations.

Use the questions below to help you determine your audience. [Read more…]