How to Market Your Book Yourself the Right Way

Today’s guest post is from Jennifer Landry, a dedicated web journalist living in Malibu, California. Jennifer specializes in writing articles about business, marketing and the social media landscape. You can follow her on Twitter at @jkalandry.

Start Marketing First

Jennifer Landry headshot

Jennifer Landry

This may sound counter-intuitive, but hang with me for a minute, and this will make sense. Start connecting with your potential readers long before you plan on asking them to purchase a book from you. Building your network, or as Seth Godin terms it, “your tribe” takes time.

There is only one sure way to build a tribe: consistently deliver value of some kind over and over so that people know they can trust you to deliver value over and over.

For writers, this means writing things that do one or both of two things–entertain and inform. Typically non-fiction writers work more on the “inform” end of the spectrum and fiction writers operate more on the “entertain” end. But there is no rule that says you can’t do both. The fact is, one of the reasons writing is so hard is that there aren’t really but a few rules, and they are more like general guidelines. Unfortunately, the same goes for marketing. [Read more…]

An Interview with S. Chris Edmonds, Multi-Talented Executive Consultant

Chris Edmonds - The Culture EngineI had the pleasure of getting to know this month’s Featured Author through social media these past few years although we still haven’t met in person or even spoken on the phone. (We’ll have to remedy that, Chris!)

We met through mutual contacts and interest in the Lead Change Group, which is the organization that published one of the books I co-authored, The Character-Based Leader.

S. Chris Edmonds is the founder and CEO of the Purposeful Culture Group, which he launched after a 15-year career leading and managing teams. Since 1995, he has also served as a senior consultant with the Ken Blanchard Companies. [Read more…]

An Interview with Brian Jud, Executive Director of the Association of Publishers for Special Sales

This month’s Featured Author interview is with Brian Jud, an incredibly resourceful author who is extremely active in the publishing world. As an industry expert, he conducts monthly Book Marketing 201® webinars for the Association of Publishers for Special Sales, an organization that he is the Executive Director of, as well as conducting the Book Marketing Monthly® webinars for CreateSpace. He also is co-owner of the Premium Book Company and owner of Book Marketing Works.

Brian Jud - Association of Publishers for Special SalesSuffice it to say, Brian eats, sleeps and breathes publishing and book marketing. I have often been amazed when in conversation with him at how his mind works, and all of the valuable insights and resources he has at his disposal.

I had the pleasure of meeting Brian in a social setting a couple of years ago, where we enjoyed talking about books, writing and the publishing industry in general. At that time, he was still very active in an organization that he’d started, the Connecticut Authors and Publishers Association. As a newbie in the midst of writing my first book, I aspired to be at that level someday and Brian was gracious with his knowledge and advice.

That’s no less true today. Brian regularly speaks at writers’ conferences and other industry events, as well as providing consulting services, and focusing his efforts on more lucrative and “out of the box” sales activities related to book marketing and promotion. [Read more…]

An Interview with Mark Wayne Adams, Award-Winning Children’s Book Illustrator

Mark Wayne Adams, Award-Winning Children's Book IllustratorThis month’s Featured Author interview is with Mark Wayne Adams, an amazing children’s book illustrator whose work has won more than 50 awards over the past 6 years.

I’ve seen his work and heard him speak about book marketing, and can highly recommend him as both an illustrator and a children’s book publisher if you’re in the market for one. He was also recently installed as the President of the Florida Authors and Publishers Association.

I had the pleasure of meeting Mark at The Business of Writing International Summit and absolutely love the enthusiasm and energy he brings to everything that he does. Mark was inspired to chase his entrepreneurial dream in the 3rd grade, selling drawings to classmates. To hear him tell the story, you had to admire his gumption!

Here we are now years later, and 3rd grade is far behind him. In this interview, he shares a bit about how he got his start as an author (not simply an illustrator), and some of the techniques that have worked well for him in marketing his books. [Read more…]

Using Active Engagement to Get More Book Sale Leads

Using Active Engagement to Get More Book Sale Leads

Every author’s goal!

As an author, you are also an entrepreneur. You created your own product (your book), and now you have to sell it.

Selling books means finding readers and encouraging them to take a chance on your words. In the marketing world, those same readers would be called “leads,” and the best way to generate more leads for your book is to use active engagement. Here is how you do that.

Personalize Your Marketing

Personalized marketing is where you tailor your marketing efforts to one specific individual at a time. That probably sounds like a lot of work, but it isn’t that complicated. Those emails you get from GoDaddy or Living Social every day, the ones that greet you by name? That is an example of personalized marketing. The coupons you get at the grocery store after swiping your member’s card? Those are examples of personalized marketing. [Read more…]

An Interview with Jeffrey Hayzlett, Primetime TV Show Host, Bestselling Author & Sometime Cowboy

As our Featured Author series continues, I decided to ask my friend and mentor, Jeffrey Hayzlett, to share some of his insights and experience with us.

Jeffrey Hayzlett - Primetime TV Show Host, Bestselling Author & Sometime Cowboy

Jeffrey Hayzlett, Primetime TV Show Host, Bestselling Author & Sometime Cowboy

Jeffrey is a primetime TV show host with his own show on Bloomberg TV called “C-Suite with Jeffrey Hayzlett.” He is also a bestselling author and a sometime cowboy, with offices in New York, Los Angeles and Sioux Falls (because he can!).

I first met Jeffrey in an elevator at the Speakers and Authors Networking Group (SANG) led by Larry Benet in October of 2012, soon after my second book was released.

As Jeffrey and I were riding in the elevator, a young woman joined us and noted my book among the things I was carrying. She struck up a conversation with me about writing and how she hoped to become an author someday, completely ignoring Jeffrey the whole ride down to the lobby. [Read more…]

An Interview with Chris Westfall, the National Elevator Pitch Champion

Chris Westfall, author of BulletProof BrandingThis month’s Featured Author is Chris Westfall. To most folks, he’s known as a speaker who is the National Elevator Pitch Champion, the owner of Westfall Online, and the author of The NEW Elevator Speech and BulletProof Branding.

People turn to him when they have a very specific problem that needs addressing. You know the one… It’s that feeling when you are so close, but not quite there yet? Yeah… That one…

Well, Chris helps people move beyond that so that their business and brand can flourish.

And while I appreciate all of those things about Chris, to me he is also a great friend, colleague, inspiration and client. He’s just one of the sweetest guys I know. Every conversation I have with him leaves me smiling, and I’m pleased to be able to introduce you to him today.

So without further ado, here are Chris’ answers to my Featured Author interview questions… [Read more…]

My Long-Awaited Story Cartel Results

Story Cartel logoEarlier this year, I wrote about my experiences using Story Cartel, a service that connects willing reviewers with authors in need of honest reviews for their books.

I discussed my reasons for giving away my book for free and how I got more book reviews using Story Cartel.

Since the first of those posts covered my thoughts prior to trying the service, and the latter was my perspective of things as the experience was drawing to an end, I promised that I would post one final wrap-up post for those who wanted to hear the final outcome.

Unfortunately, I got busy with other subjects and never came back to pull together all the numbers that you might be interested in.

Hoping you’ll feel that it’s better late than never, I’m finally pulling that information together for you. [Read more…]

Congratulations, You Won a Book Award! Now What?

Today’s post is a guest post from James Ventrillo, who is the president of Readers’ Favorite, which runs one of the most popular book award contests online.

While researching contests to submit my latest book to (The Best is Yet to Come), I came across a post from James on BookBaby that impressed me called “6 Things Authors Should Know About Book Award Contests.”

I reached out to him to ask if he’d be willing to share some thoughts with you about how to gain the most visibility from having an award-winning book. After all, I hope to be able to make that claim later this year, along with every other entry hopeful that applies to a book award contest.

For those who are interested, the annual Readers’ Favorite book award contest is accepting entries until June 1st. Additionally, the site offers free reviews for authors. So, it’s a great resource to check out! Click here to learn more.

Readers Favorite Book AwardsPlacing in a book award contest is no easy feat and can dramatically change the way people see you and your work, as it should. If you did not quite reach an award level, but still received an honorable mention or were a finalist, you can still get a ton of mileage from it. So here are 5 tips to help you get the most out of your new award.

What’s in a name?

As an award-winner you can and should refer to yourself as an award-winning author! You should also refer to your book as an award-winning book. From now on those two words should append any mention of you and your work, from your email signature to your book’s cover. If you have a profile somewhere, update it. Wherever you are selling your book, update it. If your name or book title is out there somewhere, go slap on your new moniker and award image, you earned it! [Read more…]

Does Marketing Feel Overwhelming Sometimes?

I can’t begin to tell you how often I hear these words:

“I know I should be doing more to market my business (book, product, brand, etc.), but I just don’t know where to start!”

Have you ever felt that way?

For many people I talk with, it’s not that they’re afraid of social media or their website or of trying something new. They actually could do these things, but they need someone to tell them what to do, and when to do it.

Does that sound like you?

The Bite Sized Marketer logoIf it does, you may be interested in our newest service that was released this weekend.

It’s called “The Bite-Sized Marketer.”

Here’s what you’ll get:

  • Once a week, you’ll receive a 5-10 minute video tutorial with detailed instructions of something you can implement in an hour or less of your time.
  • You’ll receive bonus materials that help you plan and implement your own marketing activities.
  • You’ll have access to a secret Facebook group where you can ask questions and support each other as we go along.

This service is intended for anyone who doesn’t know where to start with their online marketing, but knows they should be getting started.

The first module of the series will go into detail about using LinkedIn to generate more business, create more partnerships, and establish your expertise. Eventually we’ll cover additional social networks, blogging, and productivity tools and resources I recommend my clients use.

The content will be helpful to anyone who is looking for do-it-yourself instructions, and wants someone to guide them through the process so that they can streamline the marketing process by using those tools and techniques that work, while avoiding those that are time-wasters.

It doesn’t matter whether you are an author, a speaker, an entrepreneur, a job seeker, a student or a corporate employee. The Bite-Sized Marketer is for you!

I am so excited about what we’ve created here that I’m offering a special launch week discount, good for the lifetime of your subscription. Normally, the subscription cost is $47/month, with no minimum contract. You can cancel at any time.

However, if you sign up this week, your cost will only be $37/month for the lifetime of your subscription!

I’m so certain that you’ll see the value in our content that we’re offering a 7-day money-back guarantee as well. Try it out. If you decide it’s not for you, I’ll refund your money; no questions asked.

Marketing doesn’t have to be overwhelming. The Bite-Sized Marketer will take you on a guided journey, showing you how to market online, one bite at a time.

 

Please be sure to share this post with friends, colleagues, job seekers and students who you feel may benefit from receiving in-depth training that they can take at their own pace.