Nobody Cares About Your Book! Media Training Insights from TJ Walker

TJ Walker is the host of the #1 rated YouTube Channel devoted to Daily Public Speaking and Media Training Improvement, and a prolific fellow instructor on Udemy.icon

Media Training icon

Media Training for Authors: Promote Your Book in the News

I recently came across a course of his that’s geared specifically to helping authors find and prepare for media appearances. It’s called “Media Training for Authors: Promote Your Book in the News.”icon

Of course, from the author’s perspective, media appearances are about selling more books. Right?

TJ is quick to affirm that if you approach the media from that standpoint, you’re going to get nowhere fast.

Nobody cares about your book!

At least, not anyone beyond you or your family and friends.

So, how do you go about securing media appearances when your ultimate goal is to sell more books?

TJ advises in this course that you don’t make it about the book. Make it about the knowledge and expertise that you have to offer to the media outlet and their audience.

I could say a lot of the standard boilerplate stuff about what makes for a good course here. Insert it all. It applies! The production quality is good. The presenter knows his material. He has all the bases covered in terms of what you’d need to know to successfully pull off your first media appearance. It’s all right there.

What makes this course so good?

What I especially liked about TJ’s content was that he designed the course to be more than just a series of lectures with associated quizzes. Instead, he invites, nay, urges, you to stop the videos and practice what he’s just taught.

The only way to improve your on-screen experiences is to practice being on-screen. So, he gives you a variety of exercises to do through which you grow and learn how to become more appealing to media producers. He’ll even provide feedback on your video if you post it in the discussion area.

TJ also teaches you about finding a hook that captures the attention of producers and appeals to their sense of curiosity. These creative news hooks make it easier for you to get what you ultimately want, which is the exposure that a particular media outlet can give you and your book.

Since publishing this post, TJ has offered my readers
an exclusive discount on his course!
Normally priced at $297, you can buy it for just $9!

Buy Now button - https://alewebsocial.com

You’re not always going to be able to work the book into your interview. There will be times when the most you can hope for is the “soft sell” that goes along with having your book mentioned in your bio for the show. But that’s okay. It’s another piece of content that adds to the publicity of who you are and what you’re about.

One of the key take-aways of the media training course was that producers aren’t going to care so much about your authorship as they do about your expertise.

Now, for non-fiction writers, hopefully you’ve written a book that taps into your area of expertise and your media appearances can easily be pointed back to your book.

When it comes to fiction authors, your expertise may be less closely related to the subject of your book. Perhaps it’s about a specific time-period (the one in which your book is set) or about a given marketing strategy.

Regardless, the media is going to be more interested in your expertise, so figure out what that is and how to clearly communicate it to the producers you reach out to.

The more you make your expertise available to the producers and valuable to them, the more likely they are to mention your book. But it has to be about them and their needs first.

This is just one of the many valuable things TJ has to share in this course. He’s been training people to become better speakers and make the media impact they desire since 1984. So he’s not just some fly-by-night “expert” who decided to post a course on Udemy to see what happens.

He backs his course with his own personal guarantee.

If you take the course, consume all the media training content, and do the exercises that he sets out for you to do, and you still haven’t seen the results you’re after, he will give you one full day of his personal coaching for free. That’s essentially a $10,000 guarantee (the cost of a full day of one-on-one coaching with him).

Of course, you have to put in the work. You have to watch the course, do the exercises, follow through on what he tells you to do. But if, after all of that, you’re still not “getting it,” he’ll help you figure it out.

How’s that for a guarantee?

And, if you have questions at any time during the course, just post your question and he will create a video response for you. The sad thing, in my opinion, is how few people are actually taking advantage of his offer thus far! There are currently 1854 people enrolled in the course, but only 2 or 3 people have actually posted a question asking for feedback.

So, what does the course cover?

TJ teaches you how to:

  • look your best on TV
  • prepare your messaging
  • answer questions
  • speak in sound bites
  • eliminate nerves
  • determine if your interview was effective
  • conduct satellite interviews
  • avoid the top three media mistakes
  • how to avoid saying “um” and “uh”

… and more!icon

Media Training for Authors” consists of over 100 lectures (13.5 hours of content!), as well as bonus interviews with publishing legend Dan Poynter, and access to 5 of TJ’s books on public speaking and media training. And if you buy this course using my special coupon code “taraisgreat,” it’s only $9!

Or you can become the media yourself…

He even gets into how to “become the media” if you’re interested in taking that approach to creating publicity. His position is, the more media exposure you get, the easier it is to sell books.

I asked my friend and NYT best-selling author, Jeffrey Hayzlett, whether he agreed that creating your own media works effectively, since he hosts the C-Suite TV Show “Mind Your Own Business,” and his response was:

“If you want to sell books, the best thing to do is have an engaged community. Now if that is your own show—with lots of viewersthen yes. A mailing list of fans and friends, a social media network where you share and have folks interacting. Then all other activations are a big plus—getting on TV, RADIO, REVIEWS, podcasts, book signings—ALL of it.  BUT its only good if you activate it to a network or engaged community.”

Could it get any easier?

TJ’s course isn’t going to teach you how to create that engaged community, but it is going to show you how to come off looking and sounding your best, and that’s a great place to start. I highly recommend that you buy your copy now!

And, hey… While you’re at it, you may find my own LinkedIn Masteryicon courses effective in helping you build that engaged community. Just enter the coupon code “MediaTraining” in any of my courses to receive a discounted price.

Remembering What It’s All About

A friend shared a video on Facebook this morning that I found particularly inspiring. Although she shared it in the context of a responsibility that speakers have, the same message applies to authors, to coaches, to artists and to those who stand in a public spotlight sharing their thoughts and ideas with the world, in whatever medium them use.

For some creatives, we get caught up in the process of creating. Passion for our art fulfills and sustains us, and that’s enough.

The problem is, that’s a very self-focused view of what we do.

For other creatives, there’s the ego-boost that comes with having our work recognized, whether through awards or rampant sales.

And once again, it’s a very self-focused view.

That’s not to say that we ignore the business aspects of what we do, because we do need to earn a living in order to keep creating. There’s no two ways about it, unless you’re independently wealthy already.

However, we also have a responsibility. And the success of our business and the reception of our message, no matter what form it takes, can only be assured when we remember who we’re doing it all for.

If I cook a meal that looks delicious, but tastes awful, what have I accomplished?

We need to always remember the experience that we’re giving our audience. They are our customer, whether they’re paying for the experience or not.

It doesn’t matter if, as a speaker, I have an audience of 2 people or 2,000. I have to give the same performance and imbue my delivery with the same energy, because those 2 people deserve my very best.

Quality counts.

I don’t care if you’re self-publishing a book, choreographing a dance piece, giving a presentation at work, performing on TV, coaching a new client, or whatever other unique skill and talent you have to share with the world.

If you don’t take that responsibility seriously, you may as well not do it at all. Or at least, don’t try to build a business around it.

If it’s about you, it’s a hobby. If it’s about the person who’s going to experience what you have to offer, you’ve got a business.

Care to see the video that got me all fired up today? 🙂

Jamie Fox and Steve Harvey

Animoto’s 2015 Video Marketing Cheat Sheet [Infographic]

According to a recent study by Animoto, more than 7 billion videos watched each and every day on Facebook and YouTube.

You can read the press release about the Animoto Online and Social Video Marketing Study to learn more.

However, one thing is clear…

If video content isn’t part of your marketing strategy, you’re missing out! And Animoto is a great way to get started…

Consider this:

  • 4 times as many consumers would rather watch a video about a product than read about it.
  • Customers are nearly 50% more likely to read email newsletters that include links to video.
  • 4 in 5 consumers say a video showing how a product or service works (or what it’s about) is important.

Remember, your book is your product. Your name is your brand. You are your company.

So, how are you going to use video to promote your topic? Share in the comments below!

”2015

The Best Uses for a Book Trailer Video

I recently came across a discussion on LinkedIn where Ambalika Bhattacharyya, an author and marketing associate, posted the following question:

I would very much like to hear from authors on how they use the video trailer of a book to take it to its readers. Do share.

The issue here isn’t what to do with a book trailer, it’s what to do with videos in general. Most video creators don’t pay attention to how video actually works. So, they spend the time, effort and possibly money to have a video made, but then don’t use it properly.

LightbulbHere are just a few thoughts for you on how you can get the most out of any video that you create.

Create Your YouTube Channel

First of all, make sure you have your own YouTube channel. I’m assuming if you have videos created, you’ve got one.

In the channel settings, make sure that you populate the About information, including a good profile image and cover art to make the channel engaging. That includes making sure that there are links to your website as well as to your book listing. [Read more…]

An Interview with S. Chris Edmonds, Multi-Talented Executive Consultant

Chris Edmonds - The Culture EngineI had the pleasure of getting to know this month’s Featured Author through social media these past few years although we still haven’t met in person or even spoken on the phone. (We’ll have to remedy that, Chris!)

We met through mutual contacts and interest in the Lead Change Group, which is the organization that published one of the books I co-authored, The Character-Based Leader.

S. Chris Edmonds is the founder and CEO of the Purposeful Culture Group, which he launched after a 15-year career leading and managing teams. Since 1995, he has also served as a senior consultant with the Ken Blanchard Companies. [Read more…]

Congratulations, You Won a Book Award! Now What?

Today’s post is a guest post from James Ventrillo, who is the president of Readers’ Favorite, which runs one of the most popular book award contests online.

While researching contests to submit my latest book to (The Best is Yet to Come), I came across a post from James on BookBaby that impressed me called “6 Things Authors Should Know About Book Award Contests.”

I reached out to him to ask if he’d be willing to share some thoughts with you about how to gain the most visibility from having an award-winning book. After all, I hope to be able to make that claim later this year, along with every other entry hopeful that applies to a book award contest.

For those who are interested, the annual Readers’ Favorite book award contest is accepting entries until June 1st. Additionally, the site offers free reviews for authors. So, it’s a great resource to check out! Click here to learn more.

Readers Favorite Book AwardsPlacing in a book award contest is no easy feat and can dramatically change the way people see you and your work, as it should. If you did not quite reach an award level, but still received an honorable mention or were a finalist, you can still get a ton of mileage from it. So here are 5 tips to help you get the most out of your new award.

What’s in a name?

As an award-winner you can and should refer to yourself as an award-winning author! You should also refer to your book as an award-winning book. From now on those two words should append any mention of you and your work, from your email signature to your book’s cover. If you have a profile somewhere, update it. Wherever you are selling your book, update it. If your name or book title is out there somewhere, go slap on your new moniker and award image, you earned it! [Read more…]

The BookBub Experience

Geraldine Evans Today’s guest post is by Geraldine Evans, a British writer of police procedurals that contain a lot of humour and family drama. She and I met in LinkedIn’s Book Marketing group when she shared her experience using BookBub, a site that alerts interested readers to limited-time free and discounted ebooks matching their interests.

I’ve used BookBub to find new reading material for a couple of years now, but had wondered how it works out from the author’s perspective. When Geraldine shared such a comprehensive review of her experience, I asked her if she’d be willing to do the same thing here for you.

I know there are a lot of numbers involved and that sometimes you’d prefer to avoid those, but they’re worth delving into. So, sit back and enjoy! I promise you, it will get those creative juices flowing.

Are you considering paying for an ad for your book with BookBub? What are you waiting for? Go for it! You’re likely to find it’s worth every penny. Yes, it’s expensive; it was the cost that held me back. Well, that, and the comments on kboards.com/Writers’ Café. According to many members on that forum, getting your book accepted by BookBub was about as likely as flying off on Richard Branson’s spaceship.

But my book was accepted on my very first application. No, I’m not a well-known name. No, I don’t have hundreds of reviews from a dedicated coterie of readers. And I’m definitely not sleeping with the management! And the book for which I wanted the ad is in the mystery/thriller genre, one of their most popular categories. So I had lots of competition.

But, what I think may have worked in my favour is that I was willing to be flexible on my choice of date for the ad. Perhaps, too, the fact that I write mainly in series was also a no-brainer for them. Maybe they assumed I’d be only too willing to pay for further ads for each of the other books in my 15-strong Rafferty & Llewellyn series. They wouldn’t be wrong about that as my experience with them was very positive. [Read more…]

9 Reasons Why You Should Be Using Google Hangouts

If you’re looking for a way to engage with a wider audience, Google Hangouts may be exactly what you’re looking for.

Google Hangouts image - Aleweb Social MarketingJust think of this… Instead of taking days, weeks or even months to go on a book tour, you could meet your fans and engage with your audience all from the comfort of your home.

You can invite people to join you live on camera and carry on a multi-participant conversation.

The chat feature allows you to share a link to where people could buy your latest book or product, while they’re On Air with you.

Since multiple people can be On Air at the same time, you can actually interact with your audience.

The possibilities are limitless. You just have to be a little creative. [Read more…]

3 Rules for Marketing Yourself Through Podcasts

If you’re an author or a speaker, marketing may not be a natural fit for your creative personality, but that doesn’t change one simple fact. Connecting with the masses is the key to building and maintaining an audience. Your creativity is why they want to hear what you have to say. Podcasting is an exciting and effective way to stand out and literally let your voice be heard.

Start first, as always with marketing, by knowing who it is that you want to reach. Then start researching the podcasts that your desired audience listens to.

3 Rules for Marketing Through Podcasts - Aleweb Social Marketing

Podcasting is a perfect way to market to the masses.

1. Aim High

Shoot to become a guest on the best podcasts you know. Pick the ones that you enjoy as well as those that enjoy success. If you settle for the shows that you’re sure you can get on, you’re settling for not just a smaller audience, but for reduced credibility. Just a single appearance on a large, credible podcast can boost sales and readership, and it is possible to get a great guest spot on a popular show.

Amy Harrop discusses marketing your book through podcasting, and one of her best conclusions is that it’s better to do one major spot than a whole bunch of less consequential shows. [Read more…]

An Interview with Jim Stovall, An Extraordinary Man

As many of you know, I’m a huge fan of Jim Stovall’s. I read his book recently, The Millionaire Map, and it became my inspiration for this Featured Author series, among other things I’m planning for 2014.

Front Cover_Millionaire Map_Jim StovallI’ve already reviewed his book on this blog, and I strongly recommend you pick up a copy of your own to consume. (If you’re interested in possibly winning a copy, read to the end!)

Now I figured it’s time to introduce you to the man himself too so that you can see just how incredibly extraordinary he is. I think you’ll agree that the map Jim is able provide is one many of us would like to follow in one regard or another!

Despite being blind, Jim Stovall has been a National Olympic weightlifting champion, a successful investment broker, the President of the Emmy Award-winning Narrative Television Network, and a highly sought after author and platform speaker. He is the author of 25 books, including the bestseller, The Ultimate Gift, which is now a major motion picture from 20th Century Fox starring James Garner and Abigail Breslin. Four of Mr. Stovall’s other novels have also been made into major motion pictures.

Steve Forbes, president and CEO of Forbes magazine, says, “Jim Stovall is one of the most extraordinary men of our era.” [Read more…]