An Interview with Renée Cabourne, the Money Savvy Woman

Renee Cabourne - The Money Savvy WomanToday’s guest in Aleweb’s Featured Author series is Renée Cabourne, founder of Money Savvy Woman.

Renée and I met at a workshop last fall that had a profound effect on both of us. I attended the workshop because it was being given by a friend and I wanted to support her.

I’ve often joked since then that if I’d known what it was all about, I would never have gone! So, meeting Renée was a fortuitous event because if I’d had any idea what I was getting into that week, I wouldn’t have been there.

Given the depth of what we were experiencing in the workshop, close bonds were created among all of the small group attendees, and it’s been a pleasure to see Renée step into her calling over the past ten months.

So, just who is this Money Savvy Woman? She is someone who uses her passion and expertise to help her clients, students, and readers transform their financial confusion and struggle into a clear purpose and relationship with money.

Her Savvy HarMONEY™ Process gives people the ability to manage their money effectively, resulting in freedom, improved money dynamics in their relationships, and the ability to get out of the “lack & consumer” mentalities and into living lives abundantly. In the last 12 months, many of her clients have moved from living paycheck-to-paycheck to having a savings cushion and making monthly investment contributions. [Read more…]

Google vs Facebook: Who Will Dominate?

A visitor to this site recently shared a new infographic with me. It’s title? “The Tech Cold War: Facebook Vs. Google.” (The infographic appears at the end of this post.)

The details explore the growth and trajectory of both of the tech giants, asking the questions:

Will one side emerge as the dominate power, or will they be locked in a stalemate for years to come? And what does this mean for the consumer?

However, those questions presuppose that there isn’t room for them both, and that they are seeking the same thing, vying for the consumer’s attention.

This is when things start to become confusing. Google and Facebook have tried to occupy the same space, with little success!

Google’s earlier failed social networks, Google Wave and Google Buzz, laid the groundwork for its quasi-success with Google+. But even there, it’s only in the way it distinguishes itself from Facebook (Google Hangouts and Google Authorship) that it’s successful. As a social network, it’s still relatively sparsely populated, even though social activity there contributes more to your SEO (search engine optimization) than elsewhere. [Read more…]

How to Get More Endorsements on LinkedIn

There are many things you can do to optimize your LinkedIn profile, and an optimized profile means more profile views, right? After all, you’ll be showing up in search results more frequently…

The only problem is, people can endorse you for skills you don’t actually have… Thus skewing how you turn up in search results.

So, should you avoid adding skills to your profile? No!

But you must be wiling to manage things a bit. Just because someone endorses you for a new skill doesn’t mean you have to accept that endorsement.

I typically recommend that you start by choosing 50 skills that you possess. This way, you’re in charge of what skills people are likely to endorse you for.

The next step then is to ask other people to confirm that you possess those talents. LinkedIn also helps the process by periodically asking your connections if they can endorse a particular skill for you.

You’d think this could pretty much run on auto-pilot then, right?

Well… Not really… Depending on how well your connections know you, sometimes the endorsements can start being a bit skewed. [Read more…]

LinkedIn Announces Their Latest Profile Changes

Last week, LinkedIn announced the new LinkedIn Premium Experience, with new ways to make your profile stand out visually, suggestions to help you optimize your profile, the ability to stand out more in search results (think of Google’s AuthorRank here), opening the privacy settings on your profile to allow more people to find and engage with you, and better tracking ability to understand your impact and visibility.

[Note: The majority of these features are only available to paying LinkedIn customers at this time, but some will make their way into the free accounts over time as well.]

Enhance Your Profile Visually

Taking its cue from other social networks, LinkedIn now allows premium members to add a cover image to their profile. This can be a great way to extend your brand or give viewers a visual clue as to who you are and what you are like.

You’ll have access to:

  • Larger profile photos
  • Expanded backgrounds

Artfully combining the two can convey a rich story. For example, Richard Branson’s cover image is of clouds, with his profile picture looking upward, denoting his reputation for progressive ideas that push the normal boundaries of business (and that he owns an airline that’s reaching for the stars).

Richard Branson - Founder of Virgin

 

In a few months, all members will be able to add the custom profile background, which is great, if you find an artful way to use it! [Read more…]

An Interview with Chris Westfall, the National Elevator Pitch Champion

Chris Westfall, author of BulletProof BrandingThis month’s Featured Author is Chris Westfall. To most folks, he’s known as a speaker who is the National Elevator Pitch Champion, the owner of Westfall Online, and the author of The NEW Elevator Speech and BulletProof Branding.

People turn to him when they have a very specific problem that needs addressing. You know the one… It’s that feeling when you are so close, but not quite there yet? Yeah… That one…

Well, Chris helps people move beyond that so that their business and brand can flourish.

And while I appreciate all of those things about Chris, to me he is also a great friend, colleague, inspiration and client. He’s just one of the sweetest guys I know. Every conversation I have with him leaves me smiling, and I’m pleased to be able to introduce you to him today.

So without further ado, here are Chris’ answers to my Featured Author interview questions… [Read more…]

How to Host a Successful Online Video Event

For book promotion, or when engaging in author promotion of any sort, one of the best ways to keep some buzz around your name is through an online speaking event.

Videoconferencing has grown in leaps and bounds since the old days of awkward, clunky meetings on unreliable, shaky technology. New platforms provide authors and speakers the ability to truly engage instead of just speaking, and this is great, whether your video event allows you to join a small book discussion group or speak at a large virtual conference.

Follow this guide to making your online event a success.

Treat online events with the same seriousness and formality that you would a live, in-person event.

Google+ and Google Authorship

Often overlooked as an off-brand, second-tier social media network, Google+ is definitely something to be considered by authors. If you’re not a part of it, get started by signing up for Google Authorship.

The Google Authorship program does more than any other online tool to help with branding, author promotion, book promotion, etc.

When you are enrolled in the Authorship program, Google starts assessing the online content you create to determine your influence. As your readers become more engaged with your content, and as you develop stronger expertise in your field, Google starts to weight your content as being influential (and, by extension, you!). This can have a significant impact on how optimized your content is for the search engine.

While it only takes a few minutes to set up, it can be the difference between relative online obscurity and starting to gain more visibility. [Read more…]

What is Google Authorship and Why Should You Care?

As content creators, we want to have our work viewed by as many eyes as possible. Getting the word out there about what we’ve written, what we’re doing, and where we’re going is important, right?

We like to think that if we create great content, Google will love us and will give us all of the credit that we’re due for being such wonderful innovators of ideas.

The sad truth is, unless you give Google a reason to know who you are, it’s not going to notice…

To put it bluntly, you are nobody to Google until you’re somebody.

Google is great at being able to judge the authority of a domain (a website) based on a number of key factors like traffic, engagement, authority, etc. However, it has no idea who you are or what you’re writing until you stand up and say “Here I am!”

That’s why they introduced the Google Authorship program. [Read more…]

Congratulations, You Won a Book Award! Now What?

Today’s post is a guest post from James Ventrillo, who is the president of Readers’ Favorite, which runs one of the most popular book award contests online.

While researching contests to submit my latest book to (The Best is Yet to Come), I came across a post from James on BookBaby that impressed me called “6 Things Authors Should Know About Book Award Contests.”

I reached out to him to ask if he’d be willing to share some thoughts with you about how to gain the most visibility from having an award-winning book. After all, I hope to be able to make that claim later this year, along with every other entry hopeful that applies to a book award contest.

For those who are interested, the annual Readers’ Favorite book award contest is accepting entries until June 1st. Additionally, the site offers free reviews for authors. So, it’s a great resource to check out! Click here to learn more.

Readers Favorite Book AwardsPlacing in a book award contest is no easy feat and can dramatically change the way people see you and your work, as it should. If you did not quite reach an award level, but still received an honorable mention or were a finalist, you can still get a ton of mileage from it. So here are 5 tips to help you get the most out of your new award.

What’s in a name?

As an award-winner you can and should refer to yourself as an award-winning author! You should also refer to your book as an award-winning book. From now on those two words should append any mention of you and your work, from your email signature to your book’s cover. If you have a profile somewhere, update it. Wherever you are selling your book, update it. If your name or book title is out there somewhere, go slap on your new moniker and award image, you earned it! [Read more…]

Does Marketing Feel Overwhelming Sometimes?

I can’t begin to tell you how often I hear these words:

“I know I should be doing more to market my business (book, product, brand, etc.), but I just don’t know where to start!”

Have you ever felt that way?

For many people I talk with, it’s not that they’re afraid of social media or their website or of trying something new. They actually could do these things, but they need someone to tell them what to do, and when to do it.

Does that sound like you?

The Bite Sized Marketer logoIf it does, you may be interested in our newest service that was released this weekend.

It’s called “The Bite-Sized Marketer.”

Here’s what you’ll get:

  • Once a week, you’ll receive a 5-10 minute video tutorial with detailed instructions of something you can implement in an hour or less of your time.
  • You’ll receive bonus materials that help you plan and implement your own marketing activities.
  • You’ll have access to a secret Facebook group where you can ask questions and support each other as we go along.

This service is intended for anyone who doesn’t know where to start with their online marketing, but knows they should be getting started.

The first module of the series will go into detail about using LinkedIn to generate more business, create more partnerships, and establish your expertise. Eventually we’ll cover additional social networks, blogging, and productivity tools and resources I recommend my clients use.

The content will be helpful to anyone who is looking for do-it-yourself instructions, and wants someone to guide them through the process so that they can streamline the marketing process by using those tools and techniques that work, while avoiding those that are time-wasters.

It doesn’t matter whether you are an author, a speaker, an entrepreneur, a job seeker, a student or a corporate employee. The Bite-Sized Marketer is for you!

I am so excited about what we’ve created here that I’m offering a special launch week discount, good for the lifetime of your subscription. Normally, the subscription cost is $47/month, with no minimum contract. You can cancel at any time.

However, if you sign up this week, your cost will only be $37/month for the lifetime of your subscription!

I’m so certain that you’ll see the value in our content that we’re offering a 7-day money-back guarantee as well. Try it out. If you decide it’s not for you, I’ll refund your money; no questions asked.

Marketing doesn’t have to be overwhelming. The Bite-Sized Marketer will take you on a guided journey, showing you how to market online, one bite at a time.

 

Please be sure to share this post with friends, colleagues, job seekers and students who you feel may benefit from receiving in-depth training that they can take at their own pace.

Setting up an Editorial Calendar

It Can be Hard to Stop Coming Up with Content Ideas, So Create an Editorial CalendarEarlier this week, I shared “9 Ways to Generate Content Ideas.” The problem is, once you get started generating ideas, it may be hard to stop.

So, what do you do with all of the new ideas?

You create an editorial calendar! This calendar will allow you to organize and prioritize your posts so that your blog starts to gain some continuity.

Rather than random thoughts shared here and there, each post can build on the one before, or introduce one that’s to come after. [Read more…]