Wondering Whether to Trust Review Trust?

We all know that testimonials are a huge part of converting leads to sales. The social proof of someone else saying, “Yes, this person offers excellent service,” takes a tremendous burden off our shoulders.

It doesn’t matter if the item being sold is a product, service, book or talk. What other people say about you matters…

Review Trust - increase salesThere’s a new service called “Review Trust” that allows you to capture those reviews from your shopping cart and website to display them in 10 unique ways where and how you want.

In the past, we’d evaluated other services like this (namely, TrustPilot and Feefo) and found that for the average small business owner, they were cost-prohibitive. TrustPilot runs $299/month for its entry-level package, and Feefo doesn’t even list its pricing although another review site said that its lowest package was £99/month.

If you’re an author, speaker or entrepreneur, unless you’ve got a 6-figure enterprise going, that’s an awful lot of money to shell out each month for reviews.

However, while Review Trust is still in its launch phase, there’s an unlimited lifetime access offer. Once it’s over, though, this service will only be available as a monthly subscription. So if you’re interested in it, our recommendation is to get it now!

Why?

Reviews Offer Social Proof

  1. 70% of people say they look at reviews before making a purchase.
  2. 63% of consumers indicate they are more likely to purchase from a site that has product ratings and reviews.
  3. Reviews increase consumer trust by 12x.

Imagine being able to sell your book on your own website and displaying customer reviews prominently on your book listings?Review Trust book reviews

Why Review Trust?

With Review Trust, asking people for reviews, testimonials and other forms of feedback is simple.

  1. You create a “campaign” for each product you want to request reviews for.
  2. Connect the campaign to the shopping cart system you’re using.
  3. Indicate the type of testimonial you’re looking for (text, audio, video or a combination).
  4. Define a sequence of up to 3 emails to send to the buyer asking for their feedback.
  5. Customize the widget you want to use (there are 14 different types to choose from and a variety of configurations for them).
  6. Implement the widget on your website.

As orders are placed in your shopping cart, the purchases trigger the email follow-up sequence to prompted buyers for a review after they’ve had a chance to enjoy their purchase.

You can also upload names and email addresses of individuals you want to send review requests to as well. For instance, we’re starting by asking past and present clients to write a customer review for our publishing services through Emerald Lake Books. To do that, we’re uploading that information into Review Trust, which will send out emails requesting feedback to the people in our list.

Once a review is written, we can see and approve them to be displayed on our site.

It also affords us the opportunity to address any negative reviews that may come in as well, so it will double as a customer service portal.

We have control over the order in which reviews are displayed so that we can show the most helpful ones first, too. We can even feature certain ones to give them a little extra visibility.

Our Conclusions

Honestly, we see so many different ways we can use this tool to build our business that we’re excited to receive our first reviews. And we’re happy that we got in on this during the launch period because it’s a tool we anticipate using for a long time to come…

That isn’t to say that this system is 100% perfect. We’ve already provided some feedback to the developers on changes we would like to see. (For example, there’s no functionality to send yourself a test email so you can see your email sequence in an email client before sending it out to the world.) But the nice thing about being in early on a launch like this is, we get to help shape the future of the product.

I will admit, there have been other systems that we missed getting in early on. (I still kick myself for not buying WebinarJam when I had a chance to grab the lifetime launch price!) Our conclusion with Review Trust is… Don’t wait! Get it now. You won’t be sorry.

Four Ways to Get Stellar Results When You’re Working With a Copywriter

Today’s guest post is from Debra Jason, a copywriter, speaker, author and multi-faceted marketing mentor who I have had the pleasure of connecting with online. Her specialty is in helping people develop the content needed for websites and direct marketing materials that successfully positions the brand for maximum results.

I know many of you are great communicators, but struggle when it comes time to “sell yourself.” You may become tongue-tied and have no idea what to say. Working with a copywriter takes the pressure off and allows you to focus on what you do best. Debra’s post shares with us how to get stellar results when you do.

If you’re an author, speaker or entrepreneur getting ready to launch a website or marketing campaign, but unsure about writing promotional content, you may turn to an independent writer to assist you.

Working on any promotional literature, be it a website, brochure or an extensive direct mail package, is a team effort between you, your copywriter and graphic designer. It’s a partnership created to develop the best tools for promoting your product/service. Each person in the partnership has certain responsibilities.

Debra Jason, author of Millionaire Marketing on a Shoestring Budget

The purpose of this post is to help you be aware of your role – obtaining and organizing the valuable information a copywriter needs from you.

Being organized and prepared before you meet with the writer for an input meeting will save you time and money in the long run. And, it increases your chances of getting the results you’re looking for – record-breaking ones – as soon as the first draft.

4 Tips for Working with a Copywriter

The following four steps will help you gather the appropriate information you need to pass along to your writer:

1. Define your goals — convey them clearly.

What is it that you want to achieve with the project you’re going to assign to your copywriter? Do you want to sell more product, gain name recognition/brand awareness, create an image or generate new leads?

Remember, if your objectives are too complex then you risk confusing your copywriter. Simply state your goals. It sets your copywriter off in the right direction — to create an effective, results-oriented promotion for you.

As an independent copywriter, I take the time to listen to you. Tell me what it is you need to say. I’ll tell you how to say it. I make sure that I clearly understand your goals, translating them into fresh ideas that sell your product/service.

2. Don’t be shy — tell her everything.

You know your product/service best. A copywriter knows how to write to promote that product. So, don’t be shy. Tell her everything about it. If your copywriter asks you a lot of questions, be grateful. The more you can tell her, the better your chances are of getting what you want — as soon as the first draft.

What is the single strongest benefit of your product/service (i.e., the benefit that harnesses the greatest selling power)? List all of the additional benefits. Why should someone buy your product over the competition? What makes yours special?

Your writer’s goal is to create a piece that converts prospects into loyal, raving fans. If you have printed materials in the past (i.e., marketing plan, brochures, testimonials, etc.), provide those to your writer as well.

3. Know your audience — introduce her to them.

It is important for you to know who you’re speaking to. Tell your copywriter about your audience. Better yet, imagine you’re introducing her to one person from that target market. Then, tell her what you know about that individual.

First, what keeps your ideal clients up at night? What are the challenges/issues they’re facing on a daily basis? How does your product/service solve their problems and make their lives easier?

What are the demographics of your audience? And, what do you know about their lifestyles (i.e., psychographics) such as what kind of cars do they drive, do they dine out or eat at home? Do they use credit cards or pay with cash? Is your product/service familiar to your audience (how aware are they that you/your product exists)?

Do your best to answer questions such as those mentioned above and tell your copywriter what you discover. Keep in mind that the tone of a brochure or website will differ if you want to reach single professional women, 25-35 years old vs. married women in their 50s.

Don’t hesitate to introduce your audience to your writer. The more you can tell her, the easier it is for her to “get acquainted” with them before she starts to write. The resulting piece us one that attracts prospects’ attention, makes an impact and motivates them to buy your product or service.

4. Hire a copywriter who is not only talented — she’s reliable & trustworthy.

The project you’re about to assign — be it a brochure, website, direct mail package — sends a message out to the world about your product/service. You want to make a good first impression.

Your copywriter should also make a good first impression — with you. Of course, you want her to be talented. But that’s not enough to get your project done. Have you established a positive personal rapport? You should both feel comfortable sharing opinions and making compromises to achieve your goals.

Working with my clients is a team effort — a partnership created to develop the best marketing tools for your product. Talented copywriters take pride in the fact that these relationships include mutual trust and respect. Remember these four steps the next time you’re looking for great results from your copywriter.

Have any other tips you’d like to suggest? Please share them in the comment section below because I’d love to hear from you. Thanks a million and here’s to your sweet success.

 

About Debra Jason: Marketing and writing with heart, not hype, Debra encourages you to communicate your marketing message in a way that captivates and converts your prospects into loyal, raving fans – even if you have been struggling with how to transform your ideas into words in the past. Visit her at WriteDirection.com.

Speaker and author of the award-winning book Millionaire Marketing on a Shoestring Budget™, she not only inspires and educates, she empowers creative solopreneurs with relationship-building strategies that help them create a lifestyle business that provides them with the flexibility, fun and freedom to do what they love. Seeking a dynamic speaker for your next event, contact Debra at DebraJason.com.

What’s the Big Deal about Website Design?

One of the reasons that I love working with WordPress is the infinite possibility and flexibility it offers.

It allows novices and experts alike to create stunning websites worthy of the brand that they represent.

So, why would you bother hiring a website designer if you can do all of this yourself?

It’s the same response that I give to people when they ask why they should use an independent publisher, like our sister organization, Emerald Lake Books, when they can self-publish.

We know what you don’t.

We know the design standards. We know the hidden pitfalls. We know how to develop sites (and books) to avoid potential issues down the road. We know how to select themes, plugins, products and services that will grow with you.

It’s why we go through an intensive interview process before we even begin working on a new site.

We need to understand what you want your site to do now, and what you want it capable of doing three years from now.

We dig deep to learn about your ideal audience, what their needs are, and what we can do to make your site the place they want to visit most out of the millions of websites they could spend their time on.

We learn about your likes and dislikes in terms of branding, colors, layouts, functionality, etc.

And we take all of these factors and more into consideration when we design the site that’s right for you.

More than that, though. We can save you from false starts.

A hard lesson

I recently inherited a client’s website. She’d had a friend create it for her, and was hosting it on a web server owned by the friend of another friend.

When she hired me, she thought she was ready to have the site optimized for SEO. However, upon performing an SEO evaluation for her, it became clear that she did not have what she thought she had purchased.

The “WordPress website” she’d purchased was actually made in Adobe Muse and published to the web host. This meant that only her developer had access to the source files, and my client could not easily update the site herself (a requirement she’d stipulated when she contracted with her friend to do the site in the first place).

The web host she was using was a small outfit that only owned one server. As a result, they were very protective of that single server, knowing that if anything ever happened to it, they were out of business.

When my client’s email address was randomly hacked, the web host went ballistic. Their rants and unprofessional manner of addressing our client’s distress did nothing to resolve the problem. In fact, the web host locked down every single cPanel function and blocked our client’s ability to send and receive email for more than a week, effectively shutting down my client’s business.

Before I could ever do anything about the SEO activities I was hired to do, we had to convert the website from Muse to WordPress, migrate it to a new web host and transfer the domain registry as well, simply to avoid the false starts and poor choices that were unwittingly made at the start.

When you work with a professional web designer, they have the experience necessary to know which services and products they trust and would recommend. If you’re only doing one or two websites for yourself, the chances are, you simply don’t have the same breadth of knowledge necessary to avoid painful lessons.

The periodic table of web design

To gain a fuller understanding of what you get when you work with a website designer, consider this behind-the-scenes look at the web design process. Because that’s what you get when you hire a professional.

Periodic
Periodic Table of Web Design Process – created by
New Design Group

22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]

The folks at CopyBlogger have done it again! They’re the experts when it comes to creating great content, and this infographic is no exception.

As they acknowledge, even professional writers sometimes get stuck for content ideas. And the same is true for authors and speakers. There are times when the well simply runs dry.

So, what do you write about then?

I’m hoping the ideas that are shared here will help get those creative juices flowing.

And thanks again, CopyBlogger, for always being willing to share!

22 Ways to Create Compelling Content - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.

How Speakers and Authors Can Use Mobile Marketing

Today’s guest post is from Sophorn Chhay, an inbound marketer specializing in attracting targeted visitors and generating sales  and qualified leads. Through Trumpia’s SMS and marketing automation solution, he helps businesses and organizations communicate effectively with their customers or members.

Trumpia is offering a free Mobile Marketing Success Kit, so don’t forget to grab your free copy.

Mobile marketing offers many channels for reaching your audience, including reminding them of events and sending them special offers for your next book. It is a great way to add some oomph to your existing marketing strategies and connect personally with your followers.

Mobile marketing for authors and speakersMobile is now the primary way that people connect with the Internet, and you can take advantage of this communication stream to deepen existing relationships with your readers and find new ones.

Here are some easy ways to increase your following with mobile marketing.

1. Create an SMS marketing subscriber list.

SMS or “texting” is one of the top activities that people use a cell phone for. Texting is the most used application on smartphones, with 97 percent of U.S. users texting at least once a day.

Use this knowledge to your advantage by offering an opt-in service for your followers.

Not sure which mobile marketing platform to use? Here’s a comprehensive list of the Top 50 Mobile Marketing Tools and Platforms for Business.

You can use this an SMS service in a variety of ways. For example:

  • Send reminders of new books or upcoming presentations.
  • Let people know when you will be in town.
  • Send out alerts for your newsletter or contests on social media.
  • Inform followers of giveaways and freebies.
  • Offer free tickets to your next speaking engagement if they share your text.

Creative ideas for SMS message marketing are being thought of daily.

You can divide your list in several ways, including by location to let readers know when you will be in their local area for a meet and greet, book signing or convention.

You can also divide the list by genre, if you write or speak in more than one topic area. Send reminders only to followers for that particular genre when events come up.

Additionally, run surveys of your readers to see which of your characters they like best or which book is their favorite.

2. Optimize your website for mobile users.

Now that more people access the Internet from mobile devices than desktop computers, you should optimize your website for mobile.

Optimizing your site for mobile will not turn away desktop followers. In fact, they may not know the difference. Many people go online using both their mobile and desktop device, and can follow you on both.

The best practice for making your site mobile accessible is by changing it to a mobile responsive theme. Talk to your webmaster to see how much work that will be.

Don’t know if your site is mobile responsive or not? Visit the Google Webmasters site to check. And if you don’t have a developer who can help you, feel free to contact us. We’d be glad to do what we can.

Mobile responsive themes respond to a signal from devices, displaying your site in best fashion for each device’s screen size. They also reorder elements of the site in a predetermined configuration. This process is automatic, making the site friendlier to mobile users.

3. Use social media sites that are popular on mobile.

Some social media sites have great apps designed to make them easy to use, making it easier to access information and share content with friends.

Instagram is a mobile-only social media site that is primarily a picture/video sharing site. You can use this to promote your upcoming events and let people get to know the real you. [You do have to upload your images from your mobile device to use this app.]

Pinterest has a very sophisticated mobile app that you can use for letting people know about events, sending out quotes from your books or your inspirational messages, and sending out advance notices of your book covers. It is a very active site on desktop and mobile, and book covers are the perfect size for Pinterest images.

Depending on your topic area of expertise, you can create boards sharing recipes, offering business advice or cosplaying your main characters (dressing up and acting like them).

Facebook is used on mobile for sharing images, videos and text, and can be adapted to mobile easily. Many authors create pages to announce new books, get feedback from readers, and let people know where they are traveling for conventions. You can even send videos of yourself meeting followers or speaking, or ask people to tag you when they post their photos to Facebook of your meeting.

Just a Start

These ideas are just a beginning to the many ways to publicize your work on mobile. You will be amazed at how easy it is to add mobile marketing to your marketing strategy.