We all know that testimonials are a huge part of converting leads to sales. The social proof of someone else saying, “Yes, this person offers excellent service,” takes a tremendous burden off our shoulders.
It doesn’t matter if the item being sold is a product, service, book or talk. What other people say about you matters…
There’s a new service called “Review Trust” that allows you to capture those reviews from your shopping cart and website to display them in 10 unique ways where and how you want.
In the past, we’d evaluated other services like this (namely, TrustPilot and Feefo) and found that for the average small business owner, they were cost-prohibitive. TrustPilot runs $299/month for its entry-level package, and Feefo doesn’t even list its pricing although another review site said that its lowest package was £99/month.
If you’re an author, speaker or entrepreneur, unless you’ve got a 6-figure enterprise going, that’s an awful lot of money to shell out each month for reviews.
However, while Review Trust is still in its launch phase, there’s an unlimited lifetime access offer. Once it’s over, though, this service will only be available as a monthly subscription. So if you’re interested in it, our recommendation is to get it now!
Reviews Offer Social Proof
- 70% of people say they look at reviews before making a purchase.
- 63% of consumers indicate they are more likely to purchase from a site that has product ratings and reviews.
- Reviews increase consumer trust by 12x.
Why Review Trust?
With Review Trust, asking people for reviews, testimonials and other forms of feedback is simple.
- You create a “campaign” for each product you want to request reviews for.
- Connect the campaign to the shopping cart system you’re using.
- Indicate the type of testimonial you’re looking for (text, audio, video or a combination).
- Define a sequence of up to 3 emails to send to the buyer asking for their feedback.
- Customize the widget you want to use (there are 14 different types to choose from and a variety of configurations for them).
- Implement the widget on your website.
As orders are placed in your shopping cart, the purchases trigger the email follow-up sequence to prompted buyers for a review after they’ve had a chance to enjoy their purchase.
You can also upload names and email addresses of individuals you want to send review requests to as well. For instance, we’re starting by asking past and present clients to write a customer review for our publishing services through Emerald Lake Books. To do that, we’re uploading that information into Review Trust, which will send out emails requesting feedback to the people in our list.
Once a review is written, we can see and approve them to be displayed on our site.
It also affords us the opportunity to address any negative reviews that may come in as well, so it will double as a customer service portal.
We have control over the order in which reviews are displayed so that we can show the most helpful ones first, too. We can even feature certain ones to give them a little extra visibility.
Honestly, we see so many different ways we can use this tool to build our business that we’re excited to receive our first reviews. And we’re happy that we got in on this during the launch period because it’s a tool we anticipate using for a long time to come…
That isn’t to say that this system is 100% perfect. We’ve already provided some feedback to the developers on changes we would like to see. (For example, there’s no functionality to send yourself a test email so you can see your email sequence in an email client before sending it out to the world.) But the nice thing about being in early on a launch like this is, we get to help shape the future of the product.
I will admit, there have been other systems that we missed getting in early on. (I still kick myself for not buying WebinarJam when I had a chance to grab the lifetime launch price!) Our conclusion with Review Trust is… Don’t wait! Get it now. You won’t be sorry.