Every Blogger Wants to be Found, But What Are You Willing to Do?

Hide and SeekIf you’ve been blogging for some time now, you may be struggling to find new and unique ways to extend your influence and grow your audience. As part of my marketing strategy for this year, I decided that I was going to make more of an effort to “be found” by larger blogging sites, like BlogCritics, Social Media Today, AllTop and Technorati.

In late 2011, I added a subset of my blog feed to Social Media Today, so that any posts I wrote that were categorized as “Social Media” would be submitted for their review and possible publication. Unfortunately, none of the last few social media posts have been picked up by them. But I keep hoping! (Wouldn’t it be awesome if they picked up this one?!)

Today, I read a post on how to claim my Technorati blog, and decided to pursue that. Yet, I found the process to be fascinatingly frustrating. To add your blog feed to Technorati, you have to create an account. (Makes sense.) Then, you can update your profile or, at least… That’s the idea. I updated my profile 3 times, and every time I clicked the Update Accountbutton to submit my data, the fields were blanked out and my updates were discarded. A bug? I hope so! But, at the bottom of my profile page was where I stumbled across the field the enables me to claim my blog. I specified the requested information, and submitted it to Technorati for review. Yet to process my claim and verify that I am the author of my blog, Technorati requires me to write a post for my blog that contains my unique claim token, JQTZQEJ6Y7UQ. When that information is published to my blog feed, they can verify that in fact I am the writer of my blog.

What do you think of this idea? It’s ingenious from a marketing sense, because most bloggers won’t simply post a claim token in their blog without giving their readers some kind of explanation as to what it’s all about. Invariably, I’m sure this results in additional links to Technorati’s site. But, as a blogger, I find this requirement frustrating because it demands specific content from my blog. In my case, it’s information that my readers will be interested in anyway. But what if I only wrote about leadership topics? Or I wrote about something all together different, where social media and blogging weren’t relevant to my audience? (I can’t think of a good example right now, but you get the spirit of my question, I hope!)

And what if my editorial calendar is full, and I already have the next few blog posts written and in the queue. Do I post this as a “one-off” post? Shift my whole calendar schedule? Or just add it to the queue and accept a delay in adding my blog to Technorati?

Personally, I think it would be better if they took a similar approach to NetworkedBlogs, where you add code to your site or a widget to your page in order to demonstrate your ownership. But barging into the blog feed just seems wrong to me…

What are your thoughts?